Case
UPX
Defending the Future:
How UPX Technologies Strengthened its Qualified Lead Capture.
Case
UPX Technologies, a leading cybersecurity company, faced a critical challenge in the market: the low capture of qualified leads. In search of solutions to strengthen their presence and impact in the sector, they embarked on a transformation journey that resulted in remarkable results.
Main challenges
As cybersecurity experts, UPX Technologies has recognized the importance of qualified leads to sustain your growth and impact. However, they faced significant challenges:
Low capture of qualified leads.
High customer acquisition cost (CAC).
The need to improve digital marketing campaigns.
What we did
To overcome these challenges, below are the main solutions applied in more detail for UPX Technologies:
- Ad Structure Restructuring: we focus on optimizing ad structure, creating highly effective traffic funnels. This involved implementing best practices across brand awareness, conversion, and remarketing campaigns. We also restructured the tracking system across campaigns to ensure accurate collection of valuable data and insights;
- Relationship Funnel Automation: we developed engagement strategies for the lead base that was inactive. This included creating automated email relationship funnels, which helped reactivate the interest and engagement of these leads. Additionally, we implemented a lead scoring system to identify and prioritize high-quality leads;
- Lead Journey Mapping: we carry out a complete mapping of the lead journey, from acquisition to conversion into a customer. We identify key conversion points along this journey and provide recommendations to improve the online user experience. This resulted in a smoother and more effective process for converting leads into customers;
- Strategic SEO: we perform in-depth research and offer recommendations for new keywords for SEO optimization. Our main focus was the segmentation of long-tail keywords, directing specific searches and increasing UPX Technologies' online visibility.
Results achieved
UPX Technologies' tireless efforts have resulted in notable improvements:
Growth rate
In a period of just 4 months, we witnessed an impressive 40% increase in the capture of qualified leads, which demonstrates the effectiveness of the strategies implemented.
Cost per Lead
The cost per lead (CPL) registered a significant drop, reducing by 32% in a period of 6 months. This resulted in a more efficient and cost-effective allocation of resources.
Reach + CPC
The ad optimization strategy also had a notable impact. Ad impression volume increased by 184%, reflecting broader reach and superior visibility. Additionally, ad clicks increased by 63%, driving high-quality traffic.
"I would like to take a moment to provide feedback on our digital marketing project, which has proven to be a remarkable success. Your team's expertise in the field of digital marketing has been invaluable in supporting our campaign in an extremely niche sector .
From the outset, it was clear that we needed to understand our industry. Your ability to adapt our digital marketing strategies to this niche market was impressive, reflecting a deep understanding of the dynamics of this sector and the preferences of our target audience.
The results speak for themselves, exceeding our expectations. The increase in engagement, leads and conversions within this highly specialized sector was substantial and consistent, demonstrating the significant impact of your team's dedication and expertise.
Your team's professionalism, effective communication and commitment to meeting deadlines made the entire project a fluid and collaborative process.
In short, we couldn't be happier with the outcome of this digital marketing project."
Carla Gall - Marketing Coordinator UPX
Conclusion:
ㅤㅤUPX Technologies' transformation journey vividly illustrates how innovative approaches can overcome challenges and create exceptional opportunities. With the partnership of sunmarketers, UPX Technologies not only solved its problems of capturing qualified leads but also boosted its presence in the cybersecurity market in a remarkable way.
ㅤㅤThrough well-defined strategies, the company achieved impressive growth in its base of qualified leads, while at the same time optimizing its costs. This is a notable example of how a strategic approach can pave the way for success in a competitive and dynamic market.
