Case
leadlovers
The Way to Success:
How leadlovers Revolutionized its Growth with Innovative Strategies.
Case
Leadlovers, a company leader in marketing automation, faces a challengd, common but crucial, in your growth path: organize your fast development. Throughout their journey, they sought smart solutions to turn this challenge into a remarkable success story.
Main challenges
As a company on an upward trajectory, leadlovers faced significant challenges:
A need to organize growth to keep it sustainable.
To expand your customer base effectively.
Compete in a highly dynamic and competitive market.
What we did
To address these challenges, leadlovers has adopted a multifaceted approach, developing innovative strategies:
- Marketing Team Management: we establish and improve management processes of the marketing and partnerships teams, with the aim of optimizing collaboration and effectiveness;
- New Dissemination Strategies: strategies were created for the dissemination and sale of the platform's new features;
- Ad Investment Management: we effectively managed investments, allocating more than 1 million reais per year in advertisements and in-person events;
- Relationship Automation: automated relationship funnels were created via email, with the goal of boosting the conversion of leads into customers and the loyalty of our customer base;
- Conversion Optimization (CRO): sales pages and capture landing pages were enhanced with CRO techniques, ensuring that visitors converted into sales or qualified leads;
- Innovation in Features
recommendations for the technology and innovation team to create or update essential features, such as lead management, lead scoring, URL shortening and updates to the email funnel and pages editing tools; - Integration between Marketing and Sales: we promote and encourage continuous integration between marketing and sales teams to ensure more sales effectiveness.
Results achieved
Leadlovers’ strategic efforts have led to extraordinary results:
Growth Rate
Over a 3-year project period, the average annual growth of our customer base exceeded 134%.
CPL
Our lead base grew at an average of 510% per year, at the same time that we achieved an average annual savings of 20% in cost per lead (CPL).
Engagement
45 new flows of relationship and sales were created and automated, ensuring constant and long-term engagement with leads.
"The partnership with sunmarketers was essential for us to achieve our growth objectives, with notable results. Their expertise in lead generation and digital strategies stood out, positively impacting our online sales process."
Diego Carmona - Founder & Board Member
Conclusion:
ㅤㅤLeadlovers' successful journey is an inspiration for growing companies. When facing common challenges, such as organizing accelerated growth, they adopted innovative strategies that resulted in remarkable transformations.
ㅤㅤThrough the partnership with sunmarketers, leadlovers has managed to achieve impressive growth rates, with an annual average of over 134%. Furthermore, they optimized their resources, with an average annual growth of 510% in the lead base, while reducing the cost per lead by 20%.
ㅤㅤThis remarkable example demonstrates how innovative approaches can convert challenges into opportunities, resulting in exceptional success.
